Because as Rick Weiss reveals in today's Washington Post reported today, black is now about 30 times blacker than it used to be.
"The material, made of hollow fibers, is a Roach Motel for photons -- light checks in, but it never checks out," he reports.
Awesome. There are all kinds of mind-bending potential applications for this light-bending technology. (Harry Potter-esque invisibility cloaks get a fair amount of play in Weiss's front-page story). But of course all I thought about was the scene from This Is Spinal Tap where Nigel Tufnel (I think) is trying to convince his bandmates that the censored cover to their album Smell the Glove -- a pure black field of inky nothingness -- is better than original, blatantly misogynistic cover:
"It's like, 'How much blacker can it get?' The answer is, 'none. None more blacker!'"
(Forgive my para-quoting. Somebody borrowed my DVD a few years ago and I haven't seen it since.)